When we host a premiere or represent our films at festivals, we always carry a few press kits with us (in addition to our business cards and other print collateral).
A press kit doesn’t have to be super fancy; although we recommend having the person who does your film’s logo help you out with this as well. Items a press kit should include:
- a brief rundown of the film
- a short synopsis of the story
- a bit of background, how it came about, what it’s shot on
- a cast list & crew list
- a couple of great production stills that can be used for press and promotion
Who you should give a press kit to:
- interested investors
- members of the press
- bigger industry players interested in passing along information regarding your film
If you would like an example, check out Official Selections press kit here.
At the very least, make the press kit accessible online. This way, members of the press can access information about your film without having to dig through your website (which they won’t, by the way … so make it easy for them to find what they need!).

