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for: ‘October, 2010’

Film Fest Friday: Press Kits

When we host a premiere or represent our films at festivals, we always carry a few press kits with us (in addition to our business cards and other print collateral).

A press kit doesn’t have to be super fancy; although we recommend having the person who does your film’s logo help you out with this as well. Items a press kit should include:

  • a brief rundown of the film
  • a short synopsis of the story
  • a bit of background, how it came about, what it’s shot on
  • a cast list & crew list
  • a couple of great production stills that can be used for press and promotion

Who you should give a press kit to:

  • interested investors
  • members of the press
  • bigger industry players interested in passing along information regarding your film

If you would like an example, check out Official Selections press kit here.

At the very least, make the press kit accessible online. This way, members of the press can access information about your film without having to dig through your website (which they won’t, by the way … so make it easy for them to find what they need!).

Establishing comedic tone for Official Selection

Establishing musical tone for a film’s score is typically a straightforward process of elimination and addition.  For example, a drama needs dramatic music that is easily dictated by the scene; if a scene needs to be sad, we give it sad music, and then fill out the other emotions required, like hope or bitterness and so on; if a scene is “x,” then the music will be “x.”  For comedy however, writing music can be more complicated because it is never funny without context (unlike other types of music that don’t require context to convey emotion), and determining which tone will be funny within that context inevitably adds an additional layer of complication.

In Official Selection, our two main characters are respectively interested in making a refined drama and flashy action movie.  Much of the script’s comedy is derived from the fights between the proponents of these two genre extremes, which create the context that the score enters into.

The primary decision that must be made is whether the music itself will become a part of the context or act as a third party.  As a part of the context, it attempts to make no comment on the scene, being deadly honest to the content.  I say attempt however, because this is difficult.  If the music is too honest, then it becomes sarcastic, and if it isn’t honest enough, it becomes contemptuous in its apathy, mocking the emotions present in the characters to comedic ends.  Honesty itself can also be quite funny, as it tends to be in a dark comedy or some indie-style comedies (In Bruges and Greenberg come to mind).  Alternatively, if the music varies between these three lines, ducking in and out as it pleases, then it becomes a third party, making comments on the film as the narration progresses.

For Official Selection, the music plays this third party.  It consistently begins each new scene attempting to be emotionally honest, but the ridiculous behavior of the characters soon causes it to grow annoyed or impatient and it begins to swing at extremes.  For example, the film begins with a serious orchestral build rising to bombastic, classical horns and chords over the majestic phrase “UPON YOUR IMAGINARY FORCES,” but withers when the title is suddenly pulled.  For the second title, “Die Tomorrow 2: Resurrection Drift,” the music is prepared to sell the idea, beginning and ending concisely, before it can be pulled, but by the time the third title rolls around, it no longer cares and shows us with a half-hearted attempt at supporting what it believes is just a bad idea.  This cycle of providing honest tone before becoming sarcastic or apathetic cycles every scene, occasionally cutting out as if to say, “I’m not even going to respond to that behavior.”

The score, now a third party player, also goes one step further by aligning itself to the film’s cyclical nature.  Just as the film starts in an honest endeavor, deviates and then returns to seriousness, the music manages to find that honestly serious tone in the end.  I find this brings immense satisfaction to the end of the film; rather than ending in chaos or commentary, we end in honest conviction!

DS Wallace, Composer for Official Selection [http://www.ds-wallace.com/]

Film Fest Friday: Follow up

You meet a lot of people at festivals (in case you haven’t caught on to that yet). Some people will request your business card because they want to send you their scripts or email you for freebies when they get home. But some will actually want to keep in touch because they believe in your work and want to either be a part of future projects OR invest in you.

Please don’t let these folks slip through the cracks.

It’s easy to get caught up in the hubbub of festival activities and shove business cards into you coat pocket that you only wear in Boulder because you live in sunny California. But it’s very important that you make a point to follow up with the people you meet via email when you get home.

Put these people into your database (if you have one) and make sure they get updates about your film or latest projects. These are the kinds of people that tell their friends about the work you do and get people you would never otherwise connect with to jump on board with your work.

Follow up. There is no other reason to go to a festival if you aren’t going to be diligent about maintaining relationships.

Film Fest Friday: Thank You Notes

I’ll make this short and sweet: It’s important to thank the people who chose your film to screen in their festival.

These people work their butts off to provide a platform for talented filmmakers to gather, exchange business cards and have their film viewed by an eager audience. Not only do they sift through hundreds of submissions, they also wrangle volunteers, put together mixers and coordinate your accommodations. The least you can do is send the programmer a nice little note acknowledging their hard work.

Your gratitude will be appreciated and probably much needed after the festival is finished.

So, make sure to bring a few thank you cards along and fill them out in your hotel room before you leave. Chances are you’ll forget to mail it, so bring it with you to a festival event and ask a volunteer or staff member to make sure the programmer receives it (unless, of course, you have the chance to hand it to the programmer directly).

That’s all folks. It’s a simple gesture that goes a long way!

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